INFO - Reduce Reuse Recycle


“Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted objects into new materials or products of better quality or for better environmental value.” - From Wikipedia, the free encyclopedia.

- movement without restrictions and freedom to play.

Individuality and uniqueness is integrated into WildRootz style, as each piece is a one-of-a-kind creation reflecting the curious and fun-loving nature children share.
The simple idea behind WildRootz is a loose-fitted, easy to wear silhouette providing our kids movement without restrictions, and freedom to play. WildRootz clothes are comfortable, practical and still precious. Bright and quirky color combinations; combined with high-quality materials, attention to detail and ethical production is the WildRootz anthem.


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The collection is created from upcycled adults’ clothes, working only with textiles in perfect condition, and doing so in a way that does not look or feel recycled, but contemporary, fresh and fun.

Only pure exclusive materials including the softest wool, pure cashmere and cotton is used in the collection. That said, if an excellent print or knit in a synthetic material becomes available, it would probably be used for statement pieces. All fabric compositions and other costumer advice are available in the product descriptions.


All materials are sourced from second-hand shops, flea markets, car-boot sales, collection warehouses or donations. I always hand pick the materials, and make sure everything is washed twice in hypoallergenic, eco-friendly washing detergents before using them.
If you have a favorite sweater lying unused because it has a hole or snag, and you would like a garment made up from it, then please get in touch!!! I would love to transform it into a comfy sweater or pants for your little one :)